YouTube comments are a goldmine for SaaS leads. Here's the playbook.
Under every competitor review and tutorial sits a list of buyers explaining what's missing. Most founders never look.
Where your first 100 SaaS users actually hide (it's not where you think)
A founder's tour of Reddit, X, YouTube and TikTok signal patterns, with concrete searches you can run today.
TikTok lead generation for SaaS: the channel founders ignore
Most lead-gen tools cover Reddit and X. TikTok is where the next wave of buyers is asking for solutions out loud.
ICP research is broken - here's what actually works
Most ICP docs are built from stale opinions. Better customer research starts with live pain signals.
How to find your first 10 customers without a following
A signal-based outreach playbook for solo founders who need traction before they have an audience.